The Business Webinar Series

Webinar (Recorded)

Michael Soon Lee’s "Secrets of Selling to Multicultural Customers" Webinar


One-third of all Americans are minorities and by 2042 they will be the majority. These could be your customers if you know how to treat them with sensitivity to their culture. Unfortunately, in the first thirty seconds most untrained salespeople and business owners will unintentionally insult a multicultural customer at least three times!

Attend this webinar to discover how to build trusting relationships with Hispanic, African American, Asian, Middle Eastern and other customers. Youll discover why they can be some of the most loyal and profitable consumers in the world. Also, once they trust you they provide you with endless referrals to more business.

Who Should Attend: Anyone who wants to increase their business with multicultural customers including store owners, financial services representatives and insurance agents.