The Serious Business of Social
Is it our imagination or did something "suddenly happen?" Most are still not quite sure what has happened so its time to learn and get serious about social. By 2020, over 85% of transactions will happen without human intervention. Of the 18 million sales people in 2011, only 3.6 million will be needed by 2020. 87% of the Fortune 100 now use social media- with Twitter being the most popular. 50 percent of smart phones are actually connecting to Facebook every hour of every day. Discover the implications for your business. While its important to learn the mechanical aspects of social... if you dont understand the why and how of social, you will not be successful.