Laurie Itkin is founder of The Options Lady and a financial advisor with Coastwise Capital Group. She is also the author of Every Woman Should Know Her Options: Invest Your Way To Financial Empowerment. Ms. Itkin launched The Options Lady to educate and empower women and couples of all ages to take control of their money, become successful investors, and grow the money they work so hard to earn. She specializes in teaching conservative options strategies to reduce risk when investing in the stock market. She also provides professional money management for clients without the time or inclination to manage their own portfolios. She has a B.S. in economics with a concentration in finance from the Wharton School of the University of Pennsylvania and holds the Series 65 investment advisor license.