What did Toyota prove? - That consumers who want to save the world want the world to see them doing it and they want to build their personal brands with the cars they drive. After all, we used to say, "You are what you eat" Now we say, "You are what you consume." Read more above.
Article posted by Bruce Turkel on his blog www.turkeltalks.com. Visit the original article here:http://turkeltalks.com/you-are-what-you-consume